FashionNetwork.com reports: Madonna has launched her Mdna Skin restorative and rejuvenating luxury skincare line exclusively with Barneys.
Madonna enlisted the support of her personal dermatologist, Paul Jarrod Frank, M.D., to consult on the line. He said, “This is a product you’d normally see in an office setting,” calling it professional grade. He told Barneys that “Madonna never does anything half-way,” explaining why it is now available on the luxury market.
The brand launched in Japan in 2014, in part because her business partner MTG is based in Japan. Japan also was a logical market to launch because skincare is a large focus there. The brand has been well received in Japan which helped bump up its US launch date.
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